Model ID
Model IDby IMF

International Modeling Foundation

Ethical Regulation for Fashion Marketing

Certifying Models, Agencies, Brands, and Digital Creators

From runway to digital — one standard, real protection powered by Model ID

The Industry's Hidden Crisis

200+

Models cite sexual exploitation in the industry

0

Global certification systems existed before IMF

30+

Models cloned as digital twins by H&M

1 in 4

Affected by unrealistic beauty standards

"This isn't just about fashion. It's about human dignity."

What We Do

The International Modeling Foundation (IMF) is a Dutch-registered non-profit foundation dedicated to establishing ethical standards in the modeling industry.

IMF provides comprehensive solutions to protect and empower everyone in the modeling industry through certification, safeguarding, and accountability.

We Certify

Independent verification for all stakeholders—models, agencies, and brands—ensuring ethical standards and professional excellence.

We Protect

Comprehensive safeguarding programs and mental health support systems designed specifically for the modeling industry's unique challenges.

We Enforce

Accountability through blockchain-verified Model ID and secure report channels, ensuring transparency and trust in every interaction.

IMF Serves Everyone in the Modeling Ecosystem

From individual creators to global brands, we provide the tools and standards needed for ethical, transparent, and protected modeling practices.

Models & Influencers

Your identity, protected

Professional certification, rights protection, and identity verification in both physical and digital spaces.

Agencies

Ethical certification that builds trust

Demonstrate your commitment to model welfare and ethical practices with industry-recognized certification.

Brands

Risk-free, transparent partnerships

Work confidently with verified models and agencies, ensuring compliance and protecting your brand reputation.

Creatives & Digital Artists

Fair recognition and protection

Photographers, stylists, and creative professionals receive proper attribution and protection for their work.

AI & Digital

Ethical guidelines for the future

Comprehensive frameworks for AI avatars, digital twins, and emerging technologies in modeling.

For the Ones Who Walk in Heels and Shadows

They think it's the dream. The lights. The lenses. The likes.

They don't see the silence you kept to keep the job. The contracts you didn't understand. The AI version of you, used without consent.

IMF exists for you. The ones who've been scanned, misused, misrepresented. Whose worth was questioned because of where you're from or what you look like.

We certify the ethical. We verify what's human in a digital age.

Because models deserve more than exposure.
They deserve dignity. Protection. Truth.

To be protected. Always. No exceptions.

Model portrait representing those who walk in heels and shadows

The International Modeling Foundation (IMF) exists to protect more than just models. We protect the public from deception. We set standards that make it clear what's real, what's ethical, what's human. Because your trust shouldn't be for sale.

We protect models — real and virtual. But we also protect you — the everyday person. Because ethics don't end on the runway. They start with the truth.

Transparency

Clear standards for what's real

Trust

Your confidence in our standards

Protection

For everyone in our ecosystem

Powered by Innovation

Cutting-edge technology meets ethical standards to create a transparent, secure, and fair modeling ecosystem.

Model ID

Blockchain-secured digital identity

Immutable identity verification that gives models complete control over their digital presence and usage rights.

Smart Contracts

Launching 2027

Transparent, automated payments

Self-executing contracts ensure models are paid fairly and on time, with full transparency and no intermediaries.

AI Certification

Launching 2027

First-ever digital model ethics framework

Comprehensive guidelines and certification for ethical AI avatar creation and usage in the modeling industry.

Global Registry

Real-time verification system

Instant verification of model credentials, certifications, and ethical compliance status worldwide.

Future-Ready Technology

Built for tomorrow's modeling industry, ensuring protection and prosperity for all stakeholders in the digital age.

Join the Movement for Ethical Modeling

Be part of the change. Help us build a future where ethics, transparency, and protection are the standard for all modeling—human and digital.