Certifying Models, Agencies, Brands, and Creatives
From runway to digital — one standard, real protection powered by Model ID
of models report sexual harassment
Global certification systems existed before IMF
Models cloned as digital twins by H&M
Affected by unrealistic beauty standards
"This isn't just about fashion. It's about human dignity."
The International Modeling Foundation (IMF) is a Dutch-registered non-profit foundation dedicated to establishing ethical standards in the modeling industry.
IMF provides comprehensive solutions to protect and empower everyone in the modeling industry through certification, safeguarding, and accountability.
Independent verification for all stakeholders—models, agencies, and brands—ensuring ethical standards and professional excellence.
Safeguarding programs, mental health resources, and professional referrals designed specifically for the modeling industry's unique challenges.
Accountability through Model ID verification and secure report channels, ensuring transparency and trust in every interaction.
From individual creators to global brands, we provide the tools and standards needed for ethical, transparent, and protected modeling practices.
Your identity, protected
Professional certification, rights protection, and identity verification in both physical and digital spaces.
Ethical certification that builds trust
Demonstrate your commitment to model welfare and ethical practices with industry-recognized certification.
Risk-free, transparent partnerships
Work confidently with verified models and agencies, ensuring compliance and protecting your brand reputation.
Fair recognition and protection
Photographers, MUAs, stylists, and directors receive proper attribution and ethical certification for their work.
Protecting identity in the digital age
Digital Twin Authorization for models, with guidelines for ethical use of AI-generated content in the industry.
They think it's the dream. The lights. The lenses. The likes.
They don't see the silence you kept to keep the job. The contracts you didn't understand. The AI version of you, used without consent.
IMF exists for you. The ones who've been scanned, misused, misrepresented. Whose worth was questioned because of where you're from or what you look like.
We certify the ethical. We verify what's human in a digital age.
Because models deserve more than exposure.
They deserve dignity. Protection. Truth.
To be protected. Always. No exceptions.
The International Modeling Foundation (IMF) exists to protect more than just models. We protect the public from deception. We set standards that make it clear what's real, what's ethical, what's human. Because your trust shouldn't be for sale.
We protect models and their digital identities. But we also protect you — the everyday person. Because ethics don't end on the runway. They start with the truth.
Clear standards for what's real
Your confidence in our standards
For everyone in our ecosystem
Model ID is our foundation — a secure digital identity and certification platform live today. As the industry evolves, we're exploring blockchain-secured identity verification, automated payment protections, and expanded digital rights tools to strengthen the ecosystem we're building. Our priority is getting the fundamentals right first.
Be part of the change. Help us build a future where ethics, transparency, and protection are the standard across the modeling industry.
