Where Ethics Meet Excellence in Global Fashion
We witnessed too much: models exploited, young talent manipulated, and digital identities on the verge of being stolen. The fashion industry had no unified voice for protection, no independent body to hold big players accountable or to safeguard the vulnerable.
I am building a system that should have been in place long ago. One that protects vulnerable people, confronts exploitation, and ensures that future generations, including my own children, can clearly distinguish what is real from what is not.
That is why we founded the International Modeling Foundation as a Dutch Non-Profit: to be the independent governing body the fashion industry desperately needs. Not owned by agencies or brands, but serving everyone, from aspiring models to established professionals, from the public who consumes campaigns to the creators behind them.
We are building more than standards. We are building a movement — one where ethics and excellence walk the runway together.
— Elina Kolibius, Founder & CEO
Stakeholder Manager
Building and managing relationships with models, agencies, brands, creatives, and partners. Ensures stakeholder needs are represented in platform design and certification processes.
Contact Mona
CTO
Leading platform architecture, technical strategy, and blockchain integration (digital ID, secure certifications). Oversees backend/frontend cohesion and scaling roadmap.
Contact LucaWe're in discussions with key industry figures to expand our board and advisory positions. Areas of focus include model advocacy, industry partnerships, and regional ambassadors. Announcements coming Q4 2025.
From 16-year-old models in foreign countries to the public manipulated by AI—everyone deserves protection.
Your face, your identity, your dignity—we ensure they remain yours in the digital age.
Challenging unrealistic beauty standards that harm both models and society.
As the fashion industry's independent governing body, we create and enforce ethical practices worldwide.
Our multi-stakeholder board ensures no single interest group controls IMF:
IMF operates as an independent Dutch foundation (ANBI registration pending, Q4 2025) based in Rotterdam. We chose the Netherlands for its:
Independent from commercial interests. Transparent governance. Non-profit mission. ANBI tax-exempt status (pending).
Founded by industry veterans who've seen it all. Guided by those who've experienced exploitation. Built for models, by people who understand.
Full statutes and bylaws publicly available. Board meeting minutes published annually. Financial reports open for review. All policies downloadable from our website.
