Protecting human models and ensuring safe working environments
Model ID protects working models through real, deployed infrastructure: identity-verified certification, public verification, a confidential reporting system with progressive enforcement (warnings, suspension, revocation, appeals), Digital Twin Authorization, encrypted personal data, and curated country-specific support directories. The Likeness Monitor (face scanning for unauthorized image use) is launching soon.
Every model deserves to work in an environment where their physical and mental wellbeing is prioritized, their rights are respected, and their professional growth is supported. The sections below link to what we have built so far.
Our enforcement capability grows with each certified member. We currently provide documentation, resources, and referrals, with protection strengthening as the certified network expands.
Government-ID verification (via Stripe Identity) and age verification before any certification is issued. Anyone can confirm a model, creative, or agency’s current cert status at any time via our public verification tool.
A four-level progressive response: prevention through codes & tools (Digital Twin Authorization, with the Likeness Monitor and AI Consent Tool launching soon), corrective action plans with time to adjust, formal review of reports, and certification actions (warnings → suspension → revocation) with appeals at every step.
Curated country directories of independent support organizations — for mental health crises, eating disorders, harassment, and gender-based violence. Live for Germany and the UK, more coming.
Digital Twin Authorization for verified ownership of your AI likeness, the upcoming Likeness Monitor for finding unauthorized image use online, and a Digital Twin & AI Policy that certified agencies must agree to.
Every certified model, creative, and agency agrees to written conduct standards before activation.
Stripe-Identity verification and structured application review before any certification is issued.
Mandatory standards for AI use in modeling work that certified agencies must agree to.
Anonymous or named reports via the Report button. Drafts, file uploads, and track-by-ID supported.
Independent mental health, eating disorder, and harassment-support organizations by country. Germany and UK live.
safeguarding@model-id.com for situations that do not fit the reporting flow.
Warnings → suspension → revocation, with appeals available at every step.
Anyone can confirm a model, creative, or agency’s current cert status at any time.
Face verification plus web scanning to find and document unauthorized use of a model’s likeness. Launching soon.
The written standards that every certified party agrees to. Public and binding.
IMF Ethical Charter
Foundational principles for every certified party.
Model Code of Conduct
Conduct standards for certified models.
Creative Code of Conduct
Conduct standards for certified creatives.
Agency Code of Conduct
Conduct standards for certified agencies.
Minor Code of Conduct
Additional protections for models under 18.
Safeguarding & Protection Framework
Reporting, enforcement, and appeals process in detail.
Digital Twin & AI Policy
Standards for AI use in modeling. Agencies must agree at certification.
Digital Twin Authorization is available for certified models who own their digital likeness. We verify ownership, protect consent rights, and enable professional booking.
Learn About Digital Twin Authorization →If you are in immediate danger or experiencing a mental health crisis, please contact:
For curated country-specific organizations (mental health, eating disorders, harassment, gender-based violence), see our Mental Health & Support Resources directory.
For general inquiries:
safeguarding@model-id.com
Each certified member strengthens protection for all. Our network grows more powerful as more organizations join.
Current
Model, creative, and agency certification with progressive enforcement. Reporting system, Digital Twin Authorization, and Mental Health Resources (DE + UK) are active. Likeness Monitor and AI Consent Tool launching soon.
Growing
Brand certification, AI consent tracking, expanded support directories (NL, US, ZA), and broader Likeness Monitor coverage.
Expanding
Cross-stakeholder adoption with full protection coverage across the working production cycle.
IMF provides certification, support, and documentation services. We cannot enforce standards on non-certified entities or provide legal advice. Serious matters are referred to appropriate authorities.
