Model ID
Model IDby IMF

Why IMF Certification?

Essential protection in the age of AI and digital transformation

Why Certification is Essential

The modeling industry is rapidly evolving, and protection is no longer optional.

Increasing AI and Deepfake Risks

Launch 2027

Models' likeness can be used without consent. Brands can unknowingly associate with problematic content.

Growing Exploitation in Digital Modeling

Unethical practices are easier to hide in digital spaces. Vulnerable creators need protection mechanisms.

Lack of Industry Standards

No universal framework for ethical practices. Each platform and agency operates differently.

Protection for All Stakeholders

Models, agencies, and brands all need verifiable ways to ensure ethical partnerships.

Required for Model ID Platform Access

Access to our blockchain-based identity system requires verified certification status.

Who is it for?

In today's digital modeling ecosystem, certification isn't optional — it's essential protection for everyone involved.

Certification Available Now

Models

Available Now
  • • Verify working with ethical partners
  • • Ensure fair contracts and payments
  • • Protection against exploitation and AI misuse
  • • Industry-recognized credential
Learn More

Agencies

Available Now
  • • Demonstrate ethical practices
  • • Attract quality talent
  • • Protect against legal issues
  • • Build trust with brands
Learn More

Brands

Available Now
  • • Avoid PR crises and scandals
  • • Ensure ethical supply chain
  • • Meet ESG requirements
  • • Protect brand reputation
Learn More

Expanding in 2026

Influencers

Coming Late 2026
  • • Protect your personal brand
  • • Fair partnership agreements
  • • Content usage rights
  • • Platform dispute support
Coming Soon

Creative Professionals

Coming Late 2026
  • • For photographers, MUAs, stylists
  • • Fair payment protection
  • • Credit and attribution rights
  • • Professional standards certification
Coming Soon

Digital & AI Certification

AI Creators & Developers

In Development
  • • AI content creators
  • • Virtual production studios
  • • Digital fashion houses
  • • Synthetic media developers
Coming Soon

AI Models & Avatars

In Development
  • • Digital personas and avatars
  • • Virtual fashion models
  • • AI-generated influencers
  • • Synthetic brand ambassadors
Coming Soon

AI Agencies & Platforms

In Development
  • • Model generation platforms
  • • Deepfake detection services
  • • AI training data companies
  • • Digital likeness platforms
Coming Soon

Our Certification Standards

Built on industry best practices across six core areas

Ethical Practices

Fair treatment, consent, and professional conduct

Safety Protocols

Strict measures for shoots, events, and all professional interactions

Transparent Practices

Clear contracts, fair communication, no hidden fees

Digital Rights

Protection of digital identity, image rights, and AI consent

Professional Development

Ongoing education and training requirements

Industry Collaboration

Cooperation with stakeholders for collective best practices

Detailed standards documentation will be available when certification launches in 2026. Join our standards committee to help shape these guidelines.

Join Standards Committee