Demonstrate ethical modeling practices and build trust across your supply chain
IMF certification verifies that brands maintain ethical casting practices, fair compensation, and safeguarding standards in all modeling work. Valid for 12 months with annual renewal.
One unethical casting or working conditions scandal can cause lasting brand damage. Certification demonstrates verified commitment to ethical practices before a crisis happens.
ESG requirements, supply chain due diligence, and public scrutiny of fashion industry practices are increasing. Certification provides documented proof of ethical standards.
IMF verifies the identity and ethical commitment of models, creatives, and agencies. Working with verified talent — and being able to check it — reduces risk across every campaign.
Stay ahead of the fastest-changing area in modeling
If your campaigns use AI-generated content or digital likenesses, IMF certification is being built to help you stay protected. The program is expected to cover:
Complete the online application with your company registration and relevant operational documentation.
Digital signing package includes the Ethical Charter, Code of Conduct, and Safeguarding pledge.
IMF reviews your submission including document verification and initial compliance assessment. We'll contact you if any clarification is needed.
Your digital certificate and embeddable website badge, delivered with your approval email.
The core tools — confirmed. Full benefits will be announced closer to launch.
Use the IMF verification tool to confirm the models, creatives, agencies — and digital twins — you book are genuinely verified and consented.
Request and document consent for AI use of a model's likeness, with a clear record for every project.
Raise concerns about misconduct or safeguarding issues confidentially through IMF's reporting channel.
Pricing will be tiered based on annual revenue, with startup discounts and annual renewal rates. Full pricing details will be announced closer to launch.
Join the waitlist to be notified when pricing is announced.
Join brands setting the standard for ethical modeling practices
