Model ID
Model IDby IMF

Brand Certification Program

Demonstrate ethical modeling practices and fair treatment standards

What is Brand Certification?

IMF certification verifies that brands maintain ethical casting practices, fair compensation, and safeguarding standards in all modeling work. Valid for 12 months with annual renewal.

Certification Requirements

Legal & Operational

  • • Legally registered business
  • • Regular model hiring/campaigns
  • • No unresolved complaints
  • • Designated IMF liaison

Ethical Standards

  • • Equitable pay regardless of race/gender
  • • Inclusive casting practices
  • • No coercive practices
  • • Transparent contracts

Safeguarding

  • • Safe working conditions
  • • Protection protocols on set
  • • Vetting of photographers/creatives
  • • Incident reporting system

How IMF Supports You

Documents & Templates

  • • Sample contracts
  • • Casting brief templates
  • • Safeguarding policies
  • • Code of conduct

Training & Resources

  • • Best practice guides
  • • Diversity & inclusion toolkit
  • • Safeguarding training
  • • Quarterly updates

Ongoing Support

  • • Dedicated contact
  • • Compliance assistance
  • • Marketing materials
  • • Certification badge

The Certification Process

Most brands complete certification within 10 business days

1

Submit Application + Documents

Complete the online form and upload your modeling contracts, recent casting briefs, and company registration proof. Takes approximately 30 minutes.

2

Review & Compliance Check (5-7 days)

IMF team reviews your submission including document verification, public record check, and initial compliance assessment. We'll contact you if any clarification is needed.

3

Sign Ethical Commitments

Digital signing package includes the Ethical Charter, Code of Conduct, AI Use Policy (if applicable), and Safeguarding pledge. Usually completed same day.

4

Receive Certification (12-month validity)

Welcome package includes your official certificate, certification badge files, marketing toolkit, and member portal access.

Required Documents

  • Sample model contracts
  • Casting brief template
  • Ethical Charter signature
  • Safeguarding policy
  • AI Use Declaration (if applicable)

Available Q2 2026

Early adopter applications open Q1 2026

Ongoing Responsibilities

  • Annual compliance update
  • Report incidents within 7 days
  • Cooperate with spot checks
  • Maintain ethical standards

Certification Pricing

Based on annual revenue - transparent, fair pricing

Under €1M revenue

€500
for initial certification

€1M - 10M revenue

€2,000
for initial certification

€10M - 100M revenue

€5,000
for initial certification

Over €100M revenue

Contact for Pricing

Pricing based on annual revenue. Startups (<2 years) may request reduced rates.

Note: Annual renewals are 50% off initial certification cost.

AI & Digital Models

If using AI models or digital twins:

  • Written consent required from original models
  • Clear labeling of AI-generated content
  • Compliance with IMF AI Use Policy
  • Registration through Model ID when available

Ready to Get Certified?

Join brands setting the standard for ethical modeling practices

Schedule Consultation