What Every Model Needs to Know
Last updated: February 2026
Official Name
New York State Fashion Workers Act (NYS Labor Law, Article 36)
Signed
December 21, 2024 by Governor Kathy Hochul
Effective Date
June 19, 2025 (all provisions except registration)
Registration Deadline
Model management companies must register with NY Dept. of Labor by June 19, 2026
Championed By
Model Alliance (Sara Ziff) and Senator Brad Hoylman-Sigal
Enforced By
New York State Department of Labor
Penalties
Up to $3,000 first violation; $5,000 subsequent violations; private right of action within 6 years
Any individual who performs modeling services — regardless of whether they're classified as an employee or independent contractor.
Any person or entity that manages models, procures employment for models for a fee, or provides vocational guidance or counseling for a fee. Includes traditional agencies and may include social media/influencer agencies.
Retail stores, manufacturers, designers, advertising agencies, photographers, publishing companies, or any entity receiving modeling services directly or through intermediaries.
The FWA applies to any model management company that conducts business, represents models, or is based in New York State — even if headquartered elsewhere. However, it only covers work performed in or connected to New York.
Your agency now has a legal fiduciary duty to you — they must act in your best interest in all negotiations, contracts, financial management, and protection of your legal and financial rights. This is the same standard applied to lawyers and financial advisors.
Agencies cannot discriminate or harass based on protected status. They cannot retaliate for filing complaints, declining unsafe bookings, or exercising your rights under the FWA.
A separate signed agreement is required before any work involving nudity or sexually explicit material. You have the right to rescind consent.
Definition: Digital Replica
A significant, computer-generated or AI-enhanced representation of your likeness — face, body, or voice — that substantially replicates your appearance or performance. This does NOT include routine retouching.
While agencies cannot condition representation on digital replica consent, the law does not explicitly prevent clients from only hiring models who agree. This is a known gap. If you feel pressured, document it and consider filing a complaint.
If the Dept. of Labor sends a complaint notification to an agency/client, they must respond within 20 days. No response = the Department may determine the violation occurred. Document everything.
Review your current agency contract for power of attorney clauses, commission rates above 20%, auto-renewal, and terms longer than 3 years
Request deal memos at least 24 hours before work begins
Track your payments — note job dates and payment dates (must be within 45 days)
Never sign digital replica consent without understanding scope, purpose, pay, and duration
Keep records of everything — contracts, emails, texts, pay stubs. You have 6 years to file
Know where to report: FashionWorkers@labor.ny.gov
Check your agency’s registration by June 19, 2026
| The FWA | Model ID |
|---|---|
| Creates legal obligations for agencies in New York | Provides global accountability for models working anywhere |
| Requires registration with NY Dept. of Labor | Provides certification that verifies ethical standards |
| Requires written consent for digital replicas | Building Digital Twin Authorization to manage AI consent at scale |
| Enforcement depends on models filing complaints | Anonymous and named reporting system tracks patterns |
| Covers New York only | Operates globally |
| Penalties come after violations occur | Warning and enforcement system identifies problems early |
The FWA is a landmark achievement. But laws work best when people know their rights and have tools to exercise them. That's what Model ID is here for.
This guide is published by the International Modeling Foundation for educational purposes only. It does not constitute legal advice. For questions about your specific situation, consult a qualified attorney.